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Jay spends $500,000 on advertising for jobs no one takes

May 19, 2017

Corey Wingard MP
Shadow Minister for Industry

Jay spends $500,000 on advertising for jobs no one takes


The South Australian Government has spent $500,000 advertising a website that encourages Holden and automotive supply chain workers to register their contact details.

Questions in Parliament have revealed that South Australian taxpayers paid $120 for every click to the website of the ‘Drive Your Future’ campaign with no guarantee that anyone left their contact details.

Minister for Automotive Transformation Kyam Maher’s response to questions asked about this program in August last year revealed the advertising campaign was ‘aimed at current GM Holden employees…and current and former supply chain workers’.

However, when questioned in Parliament, Minister Maher astoundingly contradicted his original response stating ‘Holden workers were not targeted by this campaign’.

Further, the Minister couldn't reveal how visitors to the website actually registered nor could he give a figure on how many people this $500,000 program had placed into work.

“The Weatherill Labor Government is more focused on trying to convince South Australians that they are doing something through spin and advertising rather than providing actual assistance to businesses to grow and create jobs, and to train workers to help prepare them for new jobs,” said Shadow Minister for Employment Corey Wingard.

“Half a million dollars to advertise the Government’s token campaign on radio with no outcomes that actually help people into jobs is outrageous.

“If Premier Weatherill spent more time focused on helping South Australians than promoting himself South Australia may not have the highest unemployment rate in the nation.” 



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